The Lost Lodge was a personal creation of mine derived from my final year university project. It then grew into a two-year venture running my own clothing brand.

As someone who loves occult stories and design, I mixed these with gaming, pen and paper roleplaying games, and references to other media. What resulted was a very personal brand which I used to craft and sell clothing I wanted to see on the market.

I also ran every part of the business from paperwork and accounting to product design and fulfilment. This allowed me to have full control over all aspects of the company, teaching me more about each touchpoint that goes into a brand experience.